ASA Hits Out Against Dell Ads
While Dell launches a new advertising campaign to promote its shift away from budget PCs, it gets rapped for its older ads by the Advertising Standards Authority (ASA).
Two printed adverts and three TV commercials were deemed misleading by the authority given that customers were unable (or rather, faced “undue difficulty”) in obtaining advertised prices and specifications.
This piece of negative PR comes in the wake of more publicised Dell fiascos, including but not exclusive to its “exploding notebook” in Japan, and lack of compensation for a specs mistake in China.
[News via WhatPC?]
2 Comments
Dell in $24 Million Tax Scandal | House of Dell said,
Pingback • July 24, 2006 @ 5:05 am
[...] FYI, this is at least the second time this month that Dell has been charged with ripping of its customers, with it being slapped earlier this month due to misleading advertising. [...]
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Acer Hits Out at Dell’s Adwords Ads | The Acer Blog said,
Pingback • July 19, 2006 @ 2:20 pm
[...] If these allegations are true, it will not be the first time Dell has done something like this. Only a few months back in February, Dell registered Acer’s name in its Adwords campaign – only to face a cease-and-desist letter (which it complied with then). It will also not be the first time Dell is getting rapped over its advertising strategies, with the Advertising Standards Authority (ASA) knocking Dell for its misleading advertising recently. [...]