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(Source: Dell)

Dell announced today that it would invade enter Japan’s office-use color printer market with aggressive pricing plans - where “aggresive” means at least half-priced compared to its competitors (primarily Xerox, Canon and Ricoh).

For example, Dell has started selling a printer comparable to Canon’s LBP 5500 Hybrid Laser Printer at only 89,800 yen (US$768) - around a third of the Canon’s price (248,000 yen). Press releases have vague on the exact model of this uber-cheap Dell printer, but the Dell Colour Laser Printer 3110cn seems to fulfill the 17 page per minute (ppm) color printing and 30ppm monochrome printing speeds attached to all press releases syndicated around the web.

Good? Well, probably for Japanese printer-consuming businesses, but definitely not for Dell’s competitors as their share prices tumbled after Dell’s announcement.

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Well, Dell - humongous as it is - has always been expected to seal big contracts (easily and frequently, I might add), so this post is really nothing more than a rehash of what probably everyone already knows. Anyway… here it goes:

1. Dell Supplies PCs to Japan Defense Agency
   This contract involves 56,000 personal computers, worth some US$34 million. The PCs sold are a mix of Optiplex desktops and Inspiron notebooks.
2. Dell To Manage Boeing’s Printers
   No hard numbers to crunch here, but we do know that this 5-year contract will see Dell managing the thousands of printers spread across Boeing’s North American operations.

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