Confirmed: Dell To Acquire Alienware
After all the rumors floating around on Dell’s planned aquisition of Alienware, we finally have official confirmation of Dell’s plans. Dell announced today that it has entered into “…a definitive agreement to acquire Alienware to further satisfy the growing number of consumers and businesses seeking the highest-performance PC products.”
Not surprisingly, Dell maintains that Alienware will be left as a subsidiary – with its own product marketing, development, sales and technical support – rather than be assimilated into the Dell juggernaut. As such, if this deal is realized, we will probably see fewer high-end gaming PCs (e.g. recently launched Renegade XPS) chugging out into Dell’s core product line. Good riddance.
Of course, we must not forget another key benefit from this arrangement: Dell’s ability to avoid direct confrontation with Intel. However, if seen in another perspective, it could be that Dell’s Alienware purchase is a harbinger for a Dell-AMD link-up.
[News via Dell]
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House of Dell » Dell Moving Away From Budget PCs said,
Pingback • July 14, 2006 @ 1:20 am
[…] With Dell’s acquisition of gaming PC manufacturer, Alienware, it was almost certain that it would begin to diversify away from its bargain basement PC model. While we’ve already seen Dell’s attempts at pushing out really high-end PCs, it’s really only recently that it has begun going for the upper-intermediate side of the market. […]