House of Dell | The Unofficial Dell Weblog, with News, Reviews, and Information.

With Dell’s acquisition of gaming PC manufacturer, Alienware, it was almost certain that it would begin to diversify away from its bargain basement PC model. While we’ve already seen Dell’s attempts at pushing out really high-end PCs, it’s really only recently that it has begun going for the upper-intermediate side of the market.

And in “begun”, like any other corporation, this means a new advertising campaign. So far, it has focused on how Dell can produced customised PCs built exactly for your specific needs, whether it is gaming or video editing. In fact, you could also point to its Do-It-Yourself barebones PC initiative as another example of full customer customisation.

For certain, this move wasn’t sudden or unexpected. It’s been hit by increasing competition from major brands like Hewlett-Packard and Apple, and high-growth “upstarts” like Acer - whether on market share or branding.

But just perhaps, this new approach by Dell will bring about renewed hope - from both the investor and customer standpoints. Already, Dell has shown that their going all out with their efforts, with simpler pricing structures and a corporate blog launching recently to accompany their new ad campaign.

Success, however, is measured only by the yearly bottom line, so we really won’t know nuthin’ until the numbers come in.

dell, budget+pcs, alienware, hewlett-packard, acer