Dell: Resolving Bad PR
Dell’s PR department must be going through a nightmare phase with all the bad PR floating around. Only a couple of weeks back, we heard about the exploding laptop in Japan.
However, such bizarre cases are rare, and conventional cases are likely to cause more problems, as in a Dell Inspiron 9400 case highlighted by The Inquirer in March - where a customer was shipped an ATI X1400 rather than the (much) more powerful GeForce Go 7800GTX graphics card.
But at least that case seems to have been resolved, with the customer in question getting an apology from a Dell Switzerland representative, plus his favoured 7800GTX.
Of course, whether this move will mitigate the negative PR “accumulated” so far is still unknown.
More information and reviews on the Dell Inspiron 9400 here.
3 Comments
House of Dell » Dell Forced to Improve Terms and Conditions said,
Pingback • July 9, 2006 @ 2:17 am
[…] After all the negative press it has been receiving in the past few months over exploding laptops, wrong graphics cards and incorrect processor models, it is not a surprise that Dell has finally given in to the UK’s Office of Fair Trading to change the terms and conditions attached to products its sells. […]
House of Dell » Dell’s Brand Strength Falls, Though Still No. 1 said,
Pingback • July 13, 2006 @ 5:14 am
[…] One wonders how Dell will do next month when all the negative PR accumulated this month starts weighing in. Of course, it’s equally likely that Dell’s brand will be bolstered by its recent launch of one2one - its corporate weblog. […]
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House of Dell » Wrong CPU in Inspiron 640m, But No Compensation Given said,
Pingback • July 6, 2006 @ 5:19 am
[…] While this is very much like the prior New Zealand case, unlike that one, Dell has announced that it will not compensate for their error. […]