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(Source: Dell)

Dell announced today that it would invade enter Japan’s office-use color printer market with aggressive pricing plans - where “aggresive” means at least half-priced compared to its competitors (primarily Xerox, Canon and Ricoh).

For example, Dell has started selling a printer comparable to Canon’s LBP 5500 Hybrid Laser Printer at only 89,800 yen (US$768) - around a third of the Canon’s price (248,000 yen). Press releases have vague on the exact model of this uber-cheap Dell printer, but the Dell Colour Laser Printer 3110cn seems to fulfill the 17 page per minute (ppm) color printing and 30ppm monochrome printing speeds attached to all press releases syndicated around the web.

Good? Well, probably for Japanese printer-consuming businesses, but definitely not for Dell’s competitors as their share prices tumbled after Dell’s announcement.

dell, japan, office+color+printers