Dell’s Brand Strength Falls, But Still No. 1
The most recent TechnoMetrica survey shows that Dell’s No. 1 position on the brand strength chart has continued to weaken. It’s now only at 41% (June), a fall from 48% in May and 55% in April.
Not surprisingly, Apple has been picking up the slack with 16% of those polled stating that they would prefer a Mac if they were to buy a PC in the next 6 months. This is a 10% gain from their mere 6% share in May.
One wonders how Dell will do next month when all the negative PR accumulated this month starts weighing in. Of course, it’s equally likely that Dell’s brand will be bolstered by the recent launch of one2one – its corporate weblog.
[News via Yahoo! Finance]
2 Comments
Another Best Brands Poll, With Dell No. 2 | House of Dell said,
Pingback • July 18, 2006 @ 10:14 am
[...] If the previous survey by TechnoMetrica wasn’t enough, here’s another Best Brands in the US poll, this time by Harris Interactive. Their verdict (or rather, that of the 2,351 American adults asked): Dell No. 2, with Sony topping the list for the seventh year in a row. [...]
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DellConnect - Remote Troubleshooting | House of Dell said,
Pingback • July 17, 2006 @ 8:52 am
[...] Good? Maybe. Remote troubleshooting has never been the most popular means of solving the technical problems most users face. Phone and e-mail support, however, are. Let’s just hope DellConnect marks a whole new “era” in tech. support for Dell – because it’ll have to be if Dell is to turnaround from its current slide. [...]