Why Dell Brought in The Big One
The Dell XPS M2010 is expensive. As PC Magazine concluded in their review of the 18-pound desktop-ish notebook, “…you’ll need a rock star’s income or financing from a bank to afford one of these wild media center rigs.” Not that you needed anyone to tell you that given the US$3,500 starting price of the M2010.
But why is it that some consumers will still get one of these babies (or similarly, the 20″ Acer Aspire 9800)? Well, USA Today says that it’s precisely because these notebooks are big, and thus, unique.
Don’t think that Dell is only after the price premium though, as niche notebooks such as these can apparently serve also as “market-openers” and “reputation builders”.
Want a more in-depth explanation? Check out USA Today’s entire article.
More information and reviews on the Dell XPS M2010 here.
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The Acer Blog » Why Acer Brought in The Big One said,
Pingback • July 10, 2006 @ 9:38 am
[...] As I wrote at the House of Dell on the 20″ Dell XPS M2010, huge notebooks aren’t cheap. In fact, they are expensive – even though Acer’s 20″ offering, the Acer Aspire 9800 isn’t anywhere as expensive as its Dell counterpart. [...]